About ANROB
We exist to make the U.S. market accessible for Latino entrepreneurs and specialty brands.
Bridging Two Worlds
ANROB was founded with a clear vision: to bridge the gap between Latin America's vibrant food and beverage industry and the vast opportunities of the U.S. market. We saw talented entrepreneurs with exceptional products struggling to navigate a system that wasn't built for them — complex regulations in an unfamiliar language, distribution networks they had no access to, and cultural nuances they needed help translating.
Our team brings together expertise in international trade, regulatory compliance, and the food and beverage industry with a deep understanding of the Latino business community. We don't just consult — we partner. Every brand we work with becomes part of our family, and their success is our success.
Today, we represent over a dozen exceptional brands and continue to grow our network of partners, buyers, and industry connections across the United States.
Our Values
Integrity
We operate with complete transparency. Our clients trust us with their business — and their dreams. We honor that trust with honest counsel, fair dealings, and a commitment to doing what's right.
Community
We believe in the power of community. Every brand we support strengthens the broader ecosystem of Latino entrepreneurs. When one succeeds, it opens doors for others.
Excellence
We hold ourselves to the same high standards we see in the artisan products we represent. Every strategy, every filing, every introduction reflects our commitment to quality.
The Problem We Solve
Every year, thousands of Latin American food and beverage brands attempt to enter the U.S. market. Most fail — not because their products aren't exceptional, but because the system is stacked against newcomers who don't know the rules.
FDA labeling requirements alone can take months to navigate. Finding the right distributor requires connections most first-time exporters don't have. And adapting brand messaging for American consumers without losing cultural authenticity is an art that takes experience.
ANROB exists so that great products don't get lost in the maze. We turn the complexity of U.S. market entry into a clear, manageable path — so our clients can focus on what they do best: making extraordinary products.